Make your expertise impossible to ignore

I help food industry executives build their LinkedIn presence and personal brand.

Through a collaborative process of strategic conversations, we develop and sharpen your authentic voice to effectively communicate your insights and grow your audience.

Together, we create a content strategy designed to establish you as a thought leader in a niche that's yours alone.

Twenty-five years in restaurants and food sales taught me one thing: communication is the skill most food industry leaders overlook. I've worked across world-class venues and sold to hundreds of chefs and restaurateurs across Australia, and I know what messaging works.

Now I help food industry executives find their voice and communicate with the clarity their expertise deserves.

Let's chat

Why you need a ghostwriter

You have the expertise, but not the time.

You know what to say, but struggle with how to say it.

Ghostwriting allows you to maintain an active professional presence without the daily burden of content creation.

How we strengthen your professional voice.

1. Content Audit

I review your current content to understand what's working, what isn't, and where the gaps are.

2. Goal Setting

We define specific, measurable outcomes for your content – frequency, engagement targets, and timeline for building your professional presence.

3. Strategy Development

I determine the right social media approach for your goals and audience, focusing on platforms where your voice will have the most impact.

4. Format Selection

We decide on the right content mix – LinkedIn articles, newsletters, social posts, or other formats that best serve your objectives.

5. Voice Capture

Through detailed interviews, I get you talking about your expertise, experiences, and insights. This is where your authentic voice emerges.

6. Research & Validation

I conduct industry research to ensure your content is current, relevant, and backed by the latest trends and data.

7. Voice Refinement

I capture and refine your unique voice – the tone, style, and perspective that makes your content authentically yours.

Let's work together

Off menu items

  • Own your category

    We analyse and define your individual brand category to ensure you stand out.

    Our process identifies unique positioning opportunities by mapping personal strengths, values, and expertise.

    Through strategic differentiation, we help professionals avoid generic positioning and create memorable, specific brand identities.

  • Content Strategy for Wholesalers

    Separate messaging for your B2B and B2C audiences.

    Content calendars that balance wholesale buyer communication with consumer-facing campaigns.

    Brand voice guidelines that flex between professional buyer language and approachable consumer messaging.

  • Service Sequence

    Email onboarding for wholesale customers, inspired by restaurant service standards.

    Like a restaurant service sequence, but for your new wholesale customers.

    Guided onboarding that moves them smoothly from first order to long-term partnership.

Based in Sydney, I work with food industry leaders who have something to say. I'll capture your unique perspective and turn it into LinkedIn content that positions you as the expert you are. Your insights, your voice, delivered consistently to build the professional reputation you deserve.

What I bring:

Industry insight – I've been immersed in restaurant culture since the '90s, working across cafes, restaurants, and bars from Sydney to London. I witnessed hospitality transform from service into entertainment, chefs become cultural figures, and dining evolve into an experience. I speak your language because I've lived your world.

Sales and communication expertise – I spent years in food wholesale and FMCG sales, selling to chefs, restaurateurs, and group owners. I saw the gap: businesses had great products but weren't communicating effectively. At the intersection of food service and sales, I learned that communication is everything—sales is service, marketing should educate, and the right message to the right people is what cuts through.

Strategic thinking – I understand how to position brands, focus on ideal clients, and craft messages that resonate. Every piece of content serves a purpose: building authority, supporting sales conversations, or sharing expertise that establishes you as a thought leader in your field.

See my work

Let’s chat

Interested in working together?
Fill out some info and I will be in touch shortly.